Project Overview
I developed the brand identity for a conceptual yarn company called Alice & Co. Threads. The brand is named after my grandmother, Alice. When I started to crochet I would always show her my projects and what I've learned, because she has been crocheting for years. The brand values for this company include sustainability of materials, reusability for its packaging, and education through its products. The brand's attitude is thoughtful, nostalgic, and fresh. Deliverables for this project include logos, product packaging, stationery, and a comprehensive brand guide.
360 degree product packaging display